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13 Minutes National Delay Day

CLIENT
Czech Insurance Association
BRAND
Czech Insurance Association
REGION
Prague
CATEGORY
Brand Experience & Activation
Direction
Entertainment
Media
Outdoor
PR
INDUSTRY
INSURANCE
DESCRIPTION

National Delay Day used cultural, sports, and educational events to drive nationwide publicity and raise awareness for the nation’s deadly speeding problem before one of the most tragic weekends on Czech roads – Easter. By delaying essential events such as the national football cup, radio news, one of the most popular theatre shows and university classes, the day attracted major TV news coverage that delivered the message to over 25% of the population in just one day. Organic media played an essential role with a minimum media budget. The result: the Czech Republic’s least-fatal Easter holiday in 100 years.

AGENCIES
McCann Prague