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Mon
19
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21
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22
Monday 19
3:00 pm – 4:00 pm McCann Worldgroup’s Martinez Suite Terrace, 1st Floor
McCann Worldgroup & ADCOLOR Present DE&I: Time to Double Down

Over the last few years, Diversity, Equity and Inclusion has become part of the mainstream conversation. Organizations expanded efforts or quickly put them in place, and leaders got savvy on how to address the impact of DEI on culture. We find ourselves now in a place where DEI is running in the background. But with the recent rise of aggressive pushback, being in neutral is not enough. It’s time to double down, push forward and get even more strategic about how DEI shows up in your organization and acts as a catalyst for creativity. This session will bring together leaders who will discuss the ways they are continuing to prioritize DEI in the face of substantial adversity.

 

Speakers
Tiffany R. Warren, Sony Music Group Chief Diversity & Inclusion Officer

Singleton Beato, McCann Worldgroup Chief Diversity, Equity and Inclusion Officer

Cheryl Guerin, EVP, Global Brand Strategy & Innovation, Mastercard

Stephanie Jacoby, Global SVP, Smirnoff at Diageo

Becky Verano, Global VP Marketing Operations and Capabilities, Reckitt

Michelle Tang, Global Chief Growth Officer, McCann

Tuesday 20
9:30 am – 10:30 am McCann Worldgroup’s Martinez Suite Terrace, 1st Floor
Breakfast Briefing: The Truth About New Europe

Harjot Singh - McCann Worldgroup’s Global Chief Strategy Officer; and Dr Rodney Collins – EVP, Global Head of Human Sciences: McCann Worldgroup Truth Central; will present the study’s implications for forward-looking brands and businesses looking to engage with Europe’s future. Our research revealed that brands are under greater scrutiny, and consumers have high expectations of brand’s social impact, with 89% of Europeans believing brands and businesses should do more to improve everyday life in Europe.  At this invitation-only event we’ll share how radical creativity can help brands and businesses meet the challenges facing Europe, and lead the way in establishing what the future identity and notion of ‘Europe’ could look like.


Speakers
Harjot Singh, Global Chief Strategy Officer, McCann Worldgroup
Dr. Rodney Collins, EVP, Global Head of Human Sciences: McCann Worldgroup Truth Central

12:00 pm – 1:00 pm McCann Worldgroup’s Martinez Suite Terrace, 1st Floor
Hispanic Stars

Details forthcoming

2:00 pm – 4:00 pm McCann Worldgroup’s Martinez Suite Terrace, 1st Floor
See My Pain: How Reckitt and McCann Worldgroup’s Ambition Collective are tackling the gender equity gap across industries

This session will explore how MW’s newly launched talent accelerator for women is bringing fresh ideas to Nurofen’s powerful platform designed to bring visibility to women’s pain. Reckitt, the Ambition Collective’s inaugural client launch partner, will join for a discussion with some of the program’s participants to talk about their experience and creative leadership.


Moderator:
Ann-Christine Diaz, SVP, Global Director of Creative Excellence

Speakers
Catherine Lloyd, Global Catetory Director, Reckitt
Katie Edwards, Global Brand Lead, McCann London
Ruth Boulter, Creative Director, McCann London and mentor of the Ambition Collective
Sintija Popena, Creative Director, McCann Riga and member of the Ambition Collective
Amanda Devarajan, Copywriter, McCann London and member of the Ambition Collective
2:00 - 3:00 PM Panel, followed by a 3:00 - 4:00 PM Mixer

2:00 pm – 3:00 pm Mediabrands Villa, 61 Boulevard de la Croisette
The Real-Time Platform for Customer Magic - Creating Engaging Experiences with Data Cloud

Salesforce, MRM and Acxiom discuss the latest trends and insights in the growth of data in the cloud -- and proven, real-world data-driven strategies for marketing, advertising, and commerce activation.


Moderator:
Ellen Johnson, Executive Vice President and Chief Financial Officer, IPG

Speakers
Kate MacNevin, Global Chairwoman & CEO, MRM
David Skinner, Chief Strategy Officer, Acxiom
Laura Gilcrest, SVP, Innovation Consulting, Accelerated Industries, Salesforce

3:30 pm – 4:30 pm The Forum, Palais I
What I've Learnt

The What I've Learnt session is an opportunity to hear from 3 industry leaders in a creative masterclass on their specific skill and understand their challenges to reach the top. Each speaker will do a 15-minute presentation and we will close with Q&A with all 3 speakers.


Speakers
Jayna Kothary, Global Chief Technology Officer, MRM
Ariana Stolarz, Managing Director, Accenture
Richard Brim, Creative Director, adam&eveDDB

Wednesday 21
8:30 am – 10:30 am Hotel Martinez
IPG Inclusion Breakfast: Don't Whisper, Shout

The 2023 IPG Inclusion Breakfast marks our 11th year focusing on the implications of equality and representation in the workplace, in society and in media, and the role advertising can play to accelerate progress. The theme “Don’t Whisper, SHOUT” illustrates our efforts to be upstanders, not bystanders, in the inclusion conversation. That means being intentional and conscious in the visuals, products, language, and actions we take to push for a more inclusive and equitable world; that we stand up when we see harmful stereotypes at play and work instead to embrace and celebrate the multitudes of personhood.
RSVP here

12:15 pm – 12:45 pm Debussy Theatre, Palais I
Representing Stories of Worth

Join McCann Worldgroup for a provocative and inspiring conversation with award-winning actor, director and producer Eva Longoria on stories of worth and the power of representation. With 50+ years of L’Oréal’s “Because You’re Worth It” as an entry point, Blanca Juti, L’Oréal’s Chief Corporate Affairs & Engagement Officer and Laura Simpson, McCann Worldgroup's Chief Intelligence Officer and President of Truth Central will discuss the role that brands and creativity can play in shaping perception, driving representation and changing culture. The session will be moderated by Daryl Lee, Global CEO, McCann Worldgroup.


Speakers
Eva Longoria, Actor, Director, Producer and Activist
Blanca Juti, Chief Engagement and Public Affairs Officer, L'Oréal
Laura Simpson, ‪Chief Intelligence Officer & President, Truth Central, McCann Worldgroup

Moderator: Daryl Lee, Global CEO, McCann Worldgroup
Open to all with a delegate pass.

2:00 pm – 3:00 pm McCann Worldgroup’s Martinez Suite Terrace, 1st Floor
MRM Presents: Give Value, Get Loyalty: How To Keep Your Most Valuable Customers

Give Value, Get Loyalty: How To Keep Your Most Valuable Customers

Modern loyalty is the only way for brands to survive. The days of just offering points cards, discounts and free stuff are dead.

And there is no audience more important to brands than their existing customers. They serve as brand advocates and reliable revenue generators. And, in today’s unique environment, with economic and data crosswinds (think cookie-less world) increasing customer acquisition costs, your current customers are more crucial than ever before – and they know it. Their loyalty is not a given…it must be earned, which requires brands to constantly expand and reinvent the value they provide in people’s lives.

Every relationship, and every moment counts. Across Experience, Emotions and Ecosystems, nurturing loyal customers means going beyond programs, points and rewards. From orchestrating modern multi-channel relationships, whose value exchange goes beyond pure economic value, to something bigger…that creates an experience or spurs an emotion.

How can brands do this successfully and authentically? We will discuss the shape of modern loyalty with experts that are at the forefront of reinventing the very definition of modern customer loyalty.


Moderator:  
Diana Caverly, Global Chief Strategy Officer, MRM

Speakers
Kate MacNevin, Global Chairwoman & CEO, MRM & Chief Operating Officer, McCann Worldgroup
Jayna Kothary, Global Chief Technology Officer, MRM
Denise Colella, VP, Head of Digital Strategy Group-Media & Financial Service, Adobe
Invite Only

2:00 pm – 3:00 pm
LBB: In AI We Trust

Artificial intelligence has properly kicked off, with the likes of Adobe Firefly, ChatGPT, Midjourney and more shaking up the creative industries and offering up a not-too-far future where machine learning algorithms take on the heavy lifting of content creation. But rapid progress has left unanswered questions in its wake. Will AI enhance creativity or devalue it? And how will it transform the way we work together? Will it change marketers’ expectations of agencies and production companies? Will they even need them any more? What will it mean for up and coming talent when the ‘potato peeling’ work that provides an inroad to and ladder within the creative industry disappears? And if AI is our new creative collaborator, what does it mean for everyone else we work with?

Moderator:  Alex Reeves, Deputy Editor, LBB

Speakers
Elav Horwitz, SVP Global Innovation & Creative Partnerships Director, McCann Worldgroup
Isabel Perry, VP of Emerging Technology, Dept
Jay Ganaden, Director, Strategic Development for Pro Design, Adobe
Megan Lang, Marketing Director, Heinz North America
Mehta, Global CCO, Hogarth/WPP

2:00 pm – 3:00 pm Givsly Activation - 7 Bd de la Croisette, Apt 802
Why Brands Should Look Broader Than Cause Marketing Budgets When Communicating Brand Purpose

Are you a brand or agency working with cause marketing budgets? These three industry leaders are sharing their insights on going beyond cause marketing budgets and integrating values into every aspect of brand communication. Discover how they merge cause marketing with sales goals to create one cohesive solution. With over 80% of consumers making purchase decisions based on values, it’s time for brands to consider incorporating purpose into every brand message, rather than treating it as a separate budget. Don’t miss this opportunity to learn how to elevate your brand purpose and resonate with conscious consumers.


Moderator:
Alison Weissbrot, US Editor, CAMPAIGN

Speakers
Harjot Singh, Global Chief Strategy Officer, McCann Worldgroup
Alice Pott, Managing Director, ACTIONABLE
Amy Williams, Founder and CEO, GOOD-LOOP
Chad Hickey, Founder and CEO, GIVSLY

3:00 pm – 3:45 pm
Cannes Creative Academy Fireside Chat

A fireside chat for participants in the Cannes Lions Creative Academy with Daryl Lee, CEO, McCann Worldgroup and Amber Guild, CEO, McCann NY.
Invite Only

Thursday 22
8:15 am – 9:45 am Inkwell Beach, 58 Boulevard de la Croisette
Client Agency Partnerships in Inclusive Creative Excellence

This breakfast and roundtable session at Inkwell Beach will bring McCann Worldgroup leaders together with marketers to discuss how they have worked together to develop recognizable, authentic, and impactful inclusive work—as well as drive change within their companies.


Moderator:
Singleton Beato, Chief Diversity, Equity and Inclusion Officer, McCann Worldgroup

Speakers
Perry Fair, Chief Creative Officer, Global Director of Entertainment, McCann
Efrain Ayala, Global Creativity and Diversity, Equity and Inclusion Director, Reckitt
Ricardo Aspiazu, VP, Creative and Brand Marketing, Verizon
Stephanie Jacoby, Global SVP, Smirnoff at Diageo
RSVP link forthcoming

9:45 am – 10:30 am McCann Worldgroup’s Martinez Suite Terrace, 1st Floor
Hybrid Futures Series: Truth About Work

The world of work has undergone a radical transformation in recent years and, as AI gathers pace, another reimagining is on the horizon. With these new dynamics a play, it's imperative for CMOs and CEOs to turn their attention inward to amplify, optimize and energize their employee experience and engagement strategies.

MW Truth Central’s “Truth About Work” study canvassed 18 markets with 19,000 consumers, exploring everything the business case for employee engagement, identifying employee fears, frustrations, hopes and dreams as well as their excitement and apprehension around AI, the highs and lows of bringing your ‘whole self’ to work and how brand purpose can be hijacked to encompass employee engagement.

12:00 pm – 12:30 pm FQ Equality Lounge , Suite 731
FQ: A Marathon, Not a Sprint: The 60-Year Career

Younger generations entering the workforce are likely to live into their 90s or longer, which means many will be faced with a 60-year career span, a whopping 20 years longer than the traditional 40-year career. Work, for those in it for the long haul, will truly be a marathon not a sprint. What implications do longer careers have for stamina, skill enhancement and employee happiness? Join us as we discuss how companies and leaders share strategies for long-term career success.


Speakers
Kate MacNevin, Global Chairwoman/CEO, MRM & Global Chief Operating Officer, McCann Worldgroup
Jess Giles, Editor-in-Chief, Cosmopolitan
Ann Scheiner, Executive Vice President, Ad Sales Agency Partnerships, NBCUniversal
Shirley Hughes, President, Brand Marketing and Communications, R&CPMK
Melissa Wasserman, Head, Strategic Marketing, Samsung Ads
RSVP here

1:30 pm – 2:30 pm McCann Worldgroup’s Martinez Suite Terrace, 1st Floor
AI: Good vs. Evil Debate

The hype is real this year with AI. This year’s buzzword is on everyone’s lips, and every company and every brand is piloting ways of using AI…from creativity to commerce, from personalization to production, from accessibility to automation. We think you’ve heard it all already. So our goal is not to educate, but to debate! Is AI good or bad for society? What about for creativity? For diversity and inclusion? For jobs? Hear from McCann Worldgroup resident futurist Elav Horwitz and MRM’s global chief strategy officer Diana Caverly as they debate these important questions, in a battle of arguments that balances excitement with caution and experimentation with ethics. You’ll have the chance to cast your own vote and add your own arguments, in humanity’s most important debate of the decade.


Moderator:
Ian Mackenzie, Chief Creative Officer of Performance Art

Speakers
McCann Worldgroup’s Elav Horwitz, EVP, Director of Applied Innovation, McCann Worldgroup
Diana Caverly, Global Chief Strategy Officer, MRM

5:00 pm – 8:00 pm 3.14 Rooftop
McCann Worldgroup Cannes Cocktails

McCann Worldgroup and its Client Partners raise a glass to creativity and our continued partnership.

 

5:00 PM - 6:00 PM: Private Pre-Reception Client Cocktails

6:00 PM - 8:00 PM: McCann Worldgroup Cannes Cocktails
Invite Only