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Where To Settle

Where to Settle?
CLIENT
Mastercard
BRAND
Mastercard
REGION
NY
CATEGORY
Creative Data
Direct
Creative Strategy
Sustainable Development Goals
PR
Brand Experience & Activation
Titanium
INDUSTRY
Financial Services
DESCRIPTION

Following the outbreak of the war in Ukraine, almost 10 million refugees from the occupied territories crossed the Polish border. Many found shelter in major Polish cities that were already overcrowded, causing rental hikes and increased competition for jobs—all amidst an unprecedented rise in inflation.

Knowing that smaller towns afford more opportunities, Mastercard introduced the “Where to Settle” digital platform, a comprehensive digital tool that aggregates job and real estate data, anonymous Mastercard spending insights, as well as data from the Polish Central Statistical Office.

20% of the 1.5 million refugees who have settled in Poland thus far have used the platform to find Polish cities outside of the major metropolitan areas to make a fresh start.

The campaign was created with McCann Poland in cooperation with Morizon-Gratka Group. The tool upholds Mastercard’s “Data for Good” commitment to leverage data responsibly in the service of society.

AGENCIES
McCann Poland