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Pre-Loved Island

CLIENT
eBay
BRAND
eBay UK
REGION
London
CATEGORY
Creative Commerce
Media (Entrant: Mediacom)
PR
Social & Influencer
Entertainment
Creative Strategy
INDUSTRY
Retail/eCommerce
DESCRIPTION

We flipped Love Island, a TV show synonymous with fast fashion, on its head by turning the hit show’s contestants into walking, talking, kissing billboards for eBay’s pre-loved fashion offerings. An endless flow of fresh fits and hidden gems specially sourced from eBay had people’s heads turning every night. The Love Island app and banners acted as a new shop window every day. With snappy ads encouraging people to find the pre-love of their lives, we reinforced a powerful message from the online marketplace that is on a mission to change the way we shop for clothes.

AGENCIES
McCann London