McDonald's

After Dinner Dinner

Lions Awards ()

Bronze Lion : Direct

Bronze Lion : Media

Bronze Lion : Creative Commerce

DESCRIPTION

McDonald’s: After Dinner Dinner

Fine dining restaurants send patrons home not just with lighter wallets, but often, with grumbling stomachs, unsatisfied by the fancy yet meager portions. McDonald’s, however, is known for bringing great taste, satisfaction and smiles to consumers—even those coming out of high-end establishments.

That’s why we launched “After Dinner Dinner”—to bring joy to those left wanting after the many luxury restaurants in the UAE failed them.

The activation used geolocation to identify patrons in the vicinity of top-tier establishments and surprised them with push notifications urging them to go to their nearest McDonald’s on their way home. There, the could claim a free meal by presenting their expensive check from the upmarket eatery.

Truth Well Told: The campaign embraced the insight that McDonald’s hits the spot like no other restaurant can—even for those who can afford much more than a Big Mac. It reached 62 million, and consumers from around the world chimed in to bring the idea to their own markets. In the UAE, it led to a 43% footfall increase and 35% sales increase in McDonald’s stores.

CLIENT

McDonald's

BRAND

McDonald's

REGION

MENA