Increasing Chief Marketing Officer Impact by Driving Humanised Growth
19jun2:00 pm2:30 pmIncreasing Chief Marketing Officer Impact by Driving Humanised Growth2:00 pm - 2:30 pm(GMT+02:00) Event Type Pass RequiredRotonde Stage, RotondeSession DescriptionBusinesses today are being pulled in every direction by better-informed and more demanding stakeholders – employees, customers, the community and investors.
Winning Chief Marketing Officers are stepping up and increasing their impact by helping the company embrace these demands as an opportunity for driving more 'humanised growth' – value creation for all stakeholders.
Building on the key findings of the Oxford Said Business School and Institute for Real Growth Impact Study, this session discusses how Chief Marketing Officers and other marketing leaders can build stronger partnerships across the C-suite. With practical recommendations that every marketer can apply, the discussion will look at how to increase influence and drive impact.
Speakers:
Javier Eduardo Meza Robayo, President of Marketing and Chief Marketing Officer for Europe, The Coca Cola Company
Tamara Rogers, Global Chief Marketing Officer, Haleon
Marc de Swaan Arons, Founder, Institute for Real Growth
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