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Dare To Be Different

19jun4:30 pm6:30 pmDare To Be Different4:30 pm - 6:30 pm(GMT+02:00) LinkedIn Rooftop, Carlton HotelSession DescriptionJoin us to discuss the exciting new era of B2B creativity upon us!
For years, B2B brands shied away from big, brave brand moments, but they’re now recognising the value of investing in major global events, such as the Superbowl and F1, trading millions to be part of a cultural or seasonal phenomenon that ensures they are remembered. The expectations that come with these investments are only matched by the mounting pressure on CMOs and creative leaders to come up with the next big idea. The stakes are high - these moments offer the potential for brands to form part of the conversation online and offline, building brand equity long after their campaign ends. Those that succeed stand to gain the support of the boardroom, securing the future investments needed to transform a product or service into an iconic brand.

4:30 – 5:30 Panel Discussion
5:30 -6:30 networking event over canapes, cocktails and DJ entertainment.

Kate MacNevin - Global COO, McCann Worldgroup
Conrad Persons – President, Grey London
Geoff Edwards – Managing Director - Creative, GALE
Lindsey Evans – Partner, Special Group Australia
Jim Habig – VP, Marketing, LinkedIn (moderator)
Register Here

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