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Beyond Buzz:

20jun9:30 am10:00 amBeyond Buzz:Humanizing Your Brand9:30 am - 10:00 am(GMT+02:00) FQ Equality Lounge, Hôtel Martinez, 73 Bd de la CroisetteSession DescriptionThe digital landscape is brimming with flashy Web3 experiences and AI-powered gimmicks. Forget smoke and mirrors though: Shoppers today see through empty promises. This panel conversation will convene marketing leaders to discuss how to leverage storytelling and authenticity when championing social impact, embracing inclusivity, and connecting on an emotional level.

Jennifer Kattula, GM & Chief Marketing Officer, Microsoft Advertising, Microsoft
Raakhee Mirchandan, Anchor & Contributing Editor, The Trust, Dow Jones
Jacqueline Bourke, Senior Director Creative Content, Getty Images
Jill Lyons, Senior Vice President, Creative Operations, Maximum Effort
Arlie Sisson, SVP, Global Head, Digital, Hyatt Hotels
Anne Pascual, SVP Product Design, Zalando
Anitra Marsh, Vice President and Chief Communications Officer, P&G Beauty
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