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Toy8 Screening

Toy Eight Screening
CLIENT
Toy Eight
BRAND
Toy Eight
REGION
Tokyo
CATEGORY
Health & Wellness Lions
Sustainable Development Goals Lions
Experience: Innovation Lions
Experience: Mobile Lions
INDUSTRY
B2B/Other business services
DESCRIPTION

Following COVID, learning losses among children became a social issue around the world, including in Malaysia. There, however, not all families have easy access to developmental screening for children. The Toy8 digital screening system, developed with McCann Tokyo, aimed to alleviate this problem with this fun, game-like digital platform that families and educators could easily use to evaluate children for developmental delays. The TOY8 Screening Developmental Tool has been approved by Malaysia’s National Recovery Council and the project is being prepared to make screening in public kindergartens mandatory, in collaboration with the National Institute of Child Data.

AGENCIES
McCann Tokyo