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Smart Plants

CLIENT
Plant Drop
BRAND
Plant Drop
REGION
London
CATEGORY
Brand Exp & Activation
Creative Commerce
Creative Data
Design
Health
Media
INDUSTRY
Retail/eCommerce
DESCRIPTION

The popularity of houseplants exploded in recent years, due in part to COVID, and the plant retail market has become over-saturated. Our client, PLANT DROP, needed an idea that would make them stand out, drive sales, and position themselves as an industry leader.

Working with a botanist from Oxford University and inspired by the ‘Energy Rating System’ for household appliances, we created the ‘Pollutant Absorption System’ for house plants. Data about plant variants and the toxins they help remove was distilled into a simple, easy-to-understand graphic. The design system combined the visual aesthetic of different plants and 5 main toxins found in the home that the plants remove. Instead of buying plants based on looks, consumers now bought ‘Smart Plants’ that fit their lifestyle. The Pollutant Absorption System was made open-source and free to download for other plant retailers to adapt and integrate.

AGENCIES
McCann London