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Sibstar

CLIENT
Mastercard
BRAND
Mastercard
REGION
New York & Bucharest
CATEGORY
SDG
Innovation
Health & Wellness
Brand Experience & Activation
Creative Commerce
Creative B2B
Titanium
INDUSTRY
Consumer Services / Financial
DESCRIPTION

Approximately 1 million people live with dementia in the UK. Nine out of 10 of those people struggle to manage their finances. This is a hard reality that not only impacts their financial security, but also diminishes their ability to control how they live out their lives.

In fact, caregivers often end up taking away access to the finances of their loved ones. By doing so, they limit their social activity, accelerating the onset of the disease.

Our goal was to balance both the needs and realities of living with dementia, while giving the families a concrete way to assert control and offer people living with dementia a level of financial independence – something that has been shown to slow down the progression of the disease.

AGENCIES
McCann NY & McCann Demand & McCann Bucharest