Skip to main content
    • 16 of 33

Ready Player Mom

CLIENT
Sanofi
BRAND
Enterogermina
REGION
Madrid
CATEGORY
Health & Wellness
Entertainment for Gaming
Media
Social & Influencer
Brand experience & activation
Direct
INDUSTRY
FMCG
DESCRIPTION

Junk food and soda are staples of gamers’ diets, to the detriment of their stomachs. They don’t care about it, but their mothers do, which is why Enterogermina, the number one probiotic brand in Brazil, sent their mamas on a mission—straight into their kids’ video game worlds. MRM Spain created avatar versions of top gaming influencers’ moms, who then surprised their offspring in-game while they played Minecraft, Sims, Complexo and more to remind them of the importance of their gut health. Their lovable nagging took place before the gamers’ millions of followers, leading to a 16% jump in sales during the campaign’s run.

AGENCIES
MRM Madrid