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The Holidays With Mrs. Hayes

CLIENT
GM
BRAND
Chevrolet
REGION
North America
CATEGORY

Craft, Branded Entertainment

INDUSTRY
Automotive
DESCRIPTION

Mrs. Hayes is a full-length five-minute film highlighting universal themes and experiences that bring us together regardless of who we are and where we live. Connecting through the shared emotions of the Holidays and the shared nostalgia of the Chevrolet brand, this film captured the hearts of hundreds of millions of viewers online and in cinema’s – all through earned media.

This is pure entertainment designed to become part of the conversation, not by selling, but by connecting through its cinematic narrative that follows the fictional Mrs. Hayes, inspired by true stories, who nurtured a community with the same care and purpose that she nurtured her beloved car and how, in turn, that neighborhood came
to cherish her.

AGENCIES
Commonwealth//McCann, Weber Shandwick, CRAFT