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Chevrolet Mobility

CLIENT
GM
BRAND
Chevrolet
REGION
Santiago
CATEGORY

Innovation A01 Early Stage Technology

INDUSTRY
Innovation
DESCRIPTION

Adapting a car with extras is very easy, but adapting a car for physical disabilities is very, very difficult.

To solve this problem for Chevrolet Chile, McCann Santiago created the first disability-adaptation program that is fully integrated into the purchasing process. When you choose your car, you provide details about your disability, then Chevrolet tailors modifications to your exact needs. All modification costs are built into the purchase price, including a $1000 bond to help offset the payment and make financing cheaper and easier. For the first time, more than 3 million persons with disabilities across Chile will no longer be disadvantaged when buying a car. The program is available at more than 80 vendors throughout Chile.

AGENCIES
McCann Santiago