About Ducking Time

After 15 years of autocorrecting ‘F%#k’ to ‘Duck,’ Apple finally updated the iOS Autocorrect, letting users SEXT more freely. This announcement generated a global media buzz.

Durex, the world’s leading sexual health brand celebrated this moment and said “It’s about ducking time” by flooding the web with shoppable posts and promo codes, tailored for different audiences. They included “DownToDuck,” “QueerAsDuck,” “DuckBuddies” and more.

Truth Well Told: The ducking codes hijacked the “F%#k and Duck” debate and transformed it into a cultural commerce platform with a conversion rate of 6.3x for new users and a 15% increase in net sales.