- FQ Equality Lounge, Hôtel Martinez
- 73 Bd de la Croisette
20jun3:30 pm4:00 pmLuxury Redefined:UNLOCKING THE TRUTHS OF TODAY'S HIGH-END CONSUMER3:30 pm - 4:00 pm(GMT+02:00) FQ Equality Lounge, Hôtel Martinez, 73 Bd de la CroisetteSession DescriptionOver the last 15 years, the luxury industry has “quietly” been defining the economy, bringing in $1.5 trillion a year, with an annual increase of 7% expected for years to come. The luxury market is stronger than ever – yet at the same time, it’s in a stage of pivotal redefinition – making this category and its implications on the broader marketplace across generations and geographies even more difficult to pinpoint and understand.
This year Cannes Lions introduced for the Luxury & Lifestyle Lions for the first time – signifying the increasing importance of this oft-admired, frequently misunderstood, and ever-evolving market segment.
This panel conversation will welcome luxury leaders to unpack proprietary research on the new dynamics of luxury and affluence - and how to position and elevate your brand at the premium price point.
Speakers:
Nadia Tuma-Weldon, Head of Luxury Strategy, McCann Paris & Head of Thought Leadership, McCann Worldgroup
Julien Calot, Chief Creative Officer, McCann Paris
Hilary Milnes, Americas Editor, Vogue Business
Émilie Nguyen, Sales Director CPG & Luxury, Pinterest
Register Herehttps://thefemalequotient.equalitylounge.com/canneslions24rsvp
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