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Upcoming Events


19jun12:30 pm1:00 pmHow We Reignited Guinness12:30 pm - 1:00 pm(GMT+02:00) Event Type Pass RequiredRotonde Stage, RotondeSession DescriptionIn 2023, Guinness became the most popular beer brand in Britain for the first time ever, and it was named Brand of the Year by Marketing Week. This follows unprecedented growth in all key markets – a global success story.
So how has Guinness – one of the most iconic and creatively awarded advertisers ever – beckoned in a new golden era of unprecedented growth? It inverted the marketing model, with everything now starting with community.
This compelling story will be told for the first time on the Cannes Lions stage, challenging notions of where creativity comes from. (Hint: it’s not from an agency whiteboard.) In this session, Guinness will share all – the highs and the lows – of how it reinvented its marketing model.

Gráinne Wafer, Global Director of Beer, Baileys, and Smirnoff, Diageo
Callum McCahon, Chief Strategy Officer, Born Social

19jun2:00 pm2:30 pmIncreasing Chief Marketing Officer Impact by Driving Humanised Growth2:00 pm - 2:30 pm(GMT+02:00) Event Type Pass RequiredRotonde Stage, RotondeSession DescriptionBusinesses today are being pulled in every direction by better-informed and more demanding stakeholders – employees, customers, the community and investors.
Winning Chief Marketing Officers are stepping up and increasing their impact by helping the company embrace these demands as an opportunity for driving more 'humanised growth' – value creation for all stakeholders.
Building on the key findings of the Oxford Said Business School and Institute for Real Growth Impact Study, this session discusses how Chief Marketing Officers and other marketing leaders can build stronger partnerships across the C-suite. With practical recommendations that every marketer can apply, the discussion will look at how to increase influence and drive impact.

Javier Eduardo Meza Robayo, President of Marketing and Chief Marketing Officer for Europe, The Coca Cola Company
Tamara Rogers, Global Chief Marketing Officer, Haleon
Marc de Swaan Arons, Founder, Institute for Real Growth

20jun4:15 pm4:45 pmRevamping Legacy Brands for Today's Audience:KRAFT HEINZ4:15 pm - 4:45 pm(GMT+02:00) Rotonde Stage, RotondeSession DescriptionOver the past 150 years, Heinz has built a legacy brand that’s beloved by millions of fans across the globe. Yet the lessons it’s gleaned could apply to any large marketing organisation facing the fundamental issues of today: how do you evolve a legacy brand? How do you unify storytelling for a global organisation? How do you grow when you're the leader of your category?
In this session, Diana Frost, Chief Growth Officer at the Kraft Heinz Company, will share how any brand can modernise and evolve by tapping into its fans' unique, irrational truth.
— The Creative Impact content stream at Cannes Lions is co-curated with WARC, the authority on marketing effectiveness. —

Diana Frost, Chief Growth Officer, Kraft Heinz