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The Brake Room

The Brake Room included many amenities for delivery drivers.
CLIENT
Chick-fil-A
BRAND
Chick-fil-A
REGION
NY
CATEGORY
Brand Experience & Activation
Direct
PR
Design
Creative Strategy
Industry
Titanium
INDUSTRY
FMCG/Food
DESCRIPTION

The food delivery industry exploded over the past few years. But sadly at the cost of one group of people: those who deliver. More than 65,000 food delivery workers in New York go above and beyond to deliver for the city. Winter conditions make what they do even more challenging. While they’re always on the go, they essentially have no place to go in between stops. So we teamed up with Chick-fil-A to create the first-of-its-kind rest station for the food delivery community – The Brake Room. A place for them to warm up, rest up, grab some coffee, charge their phones and use the restroom if needed, free of charge.

AGENCIES
McCann NY